Cache::write() - CORE/Cake/Cache/Cache.php, line 310
I18n::translate() - CORE/Cake/I18n/I18n.php, line 163
__d - CORE/Cake/basics.php, line 556
Cache::write() - CORE/Cake/Cache/Cache.php, line 308
I18n::translate() - CORE/Cake/I18n/I18n.php, line 163
__d - CORE/Cake/basics.php, line 556
Cache::write() - CORE/Cake/Cache/Cache.php, line 308
DataSource::listSources() - CORE/Cake/Model/Datasource/DataSource.php, line 108
Mysql::listSources() - CORE/Cake/Model/Datasource/Database/Mysql.php, line 187
Model::setSource() - CORE/Cake/Model/Model.php, line 1035
Model::getDataSource() - CORE/Cake/Model/Model.php, line 3265
Model::find() - CORE/Cake/Model/Model.php, line 2483
AppController::getCommonData() - APP/Controller/AppController.php, line 105
AppController::beforeFilter() - APP/Controller/AppController.php, line 41
FrontsController::beforeFilter() - APP/Controller/FrontsController.php, line 36
Controller::startupProcess() - CORE/Cake/Controller/Controller.php, line 605
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 101
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Cache::write() - CORE/Cake/Cache/Cache.php, line 310
I18n::translate() - CORE/Cake/I18n/I18n.php, line 163
__d - CORE/Cake/basics.php, line 556
Cache::write() - CORE/Cake/Cache/Cache.php, line 308
DataSource::listSources() - CORE/Cake/Model/Datasource/DataSource.php, line 108
Mysql::listSources() - CORE/Cake/Model/Datasource/Database/Mysql.php, line 187
Model::setSource() - CORE/Cake/Model/Model.php, line 1035
Model::getDataSource() - CORE/Cake/Model/Model.php, line 3265
Model::find() - CORE/Cake/Model/Model.php, line 2483
AppController::getCommonData() - APP/Controller/AppController.php, line 105
AppController::beforeFilter() - APP/Controller/AppController.php, line 41
FrontsController::beforeFilter() - APP/Controller/FrontsController.php, line 36
Controller::startupProcess() - CORE/Cake/Controller/Controller.php, line 605
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 101
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 86
[main] - APP/webroot/index.php, line 96
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Cache::write() - CORE/Cake/Cache/Cache.php, line 310
DataSource::listSources() - CORE/Cake/Model/Datasource/DataSource.php, line 108
Mysql::listSources() - CORE/Cake/Model/Datasource/Database/Mysql.php, line 187
Model::setSource() - CORE/Cake/Model/Model.php, line 1035
Model::getDataSource() - CORE/Cake/Model/Model.php, line 3265
Model::find() - CORE/Cake/Model/Model.php, line 2483
AppController::getCommonData() - APP/Controller/AppController.php, line 105
AppController::beforeFilter() - APP/Controller/AppController.php, line 41
FrontsController::beforeFilter() - APP/Controller/FrontsController.php, line 36
Controller::startupProcess() - CORE/Cake/Controller/Controller.php, line 605
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 101
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 86
[main] - APP/webroot/index.php, line 96
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Cache::write() - CORE/Cake/Cache/Cache.php, line 310
DataSource::listSources() - CORE/Cake/Model/Datasource/DataSource.php, line 108
Mysql::listSources() - CORE/Cake/Model/Datasource/Database/Mysql.php, line 204
Model::setSource() - CORE/Cake/Model/Model.php, line 1035
Model::getDataSource() - CORE/Cake/Model/Model.php, line 3265
Model::find() - CORE/Cake/Model/Model.php, line 2483
AppController::getCommonData() - APP/Controller/AppController.php, line 105
AppController::beforeFilter() - APP/Controller/AppController.php, line 41
FrontsController::beforeFilter() - APP/Controller/FrontsController.php, line 36
Controller::startupProcess() - CORE/Cake/Controller/Controller.php, line 605
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 101
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 86
[main] - APP/webroot/index.php, line 96
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Cache::write() - CORE/Cake/Cache/Cache.php, line 310
DataSource::_cacheDescription() - CORE/Cake/Model/Datasource/DataSource.php, line 306
DataSource::describe() - CORE/Cake/Model/Datasource/DataSource.php, line 133
Mysql::describe() - CORE/Cake/Model/Datasource/Database/Mysql.php, line 300
Model::schema() - CORE/Cake/Model/Model.php, line 1226
DboSource::fields() - CORE/Cake/Model/Datasource/DboSource.php, line 2155
DboSource::read() - CORE/Cake/Model/Datasource/DboSource.php, line 1010
Model::find() - CORE/Cake/Model/Model.php, line 2483
AppController::getCommonData() - APP/Controller/AppController.php, line 105
AppController::beforeFilter() - APP/Controller/AppController.php, line 41
FrontsController::beforeFilter() - APP/Controller/FrontsController.php, line 36
Controller::startupProcess() - CORE/Cake/Controller/Controller.php, line 605
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 101
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 86
[main] - APP/webroot/index.php, line 96
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Cache::write() - CORE/Cake/Cache/Cache.php, line 310
DataSource::_cacheDescription() - CORE/Cake/Model/Datasource/DataSource.php, line 306
Mysql::describe() - CORE/Cake/Model/Datasource/Database/Mysql.php, line 334
Model::schema() - CORE/Cake/Model/Model.php, line 1226
DboSource::fields() - CORE/Cake/Model/Datasource/DboSource.php, line 2155
DboSource::read() - CORE/Cake/Model/Datasource/DboSource.php, line 1010
Model::find() - CORE/Cake/Model/Model.php, line 2483
AppController::getCommonData() - APP/Controller/AppController.php, line 105
AppController::beforeFilter() - APP/Controller/AppController.php, line 41
FrontsController::beforeFilter() - APP/Controller/FrontsController.php, line 36
Controller::startupProcess() - CORE/Cake/Controller/Controller.php, line 605
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 101
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 86
[main] - APP/webroot/index.php, line 96
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I18n::translate() - CORE/Cake/I18n/I18n.php, line 163
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AppController::beforeFilter() - APP/Controller/AppController.php, line 66
FrontsController::beforeFilter() - APP/Controller/FrontsController.php, line 36
Controller::startupProcess() - CORE/Cake/Controller/Controller.php, line 605
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 101
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 86
[main] - APP/webroot/index.php, line 96
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Cache::write() - CORE/Cake/Cache/Cache.php, line 310
I18n::translate() - CORE/Cake/I18n/I18n.php, line 163
__d - CORE/Cake/basics.php, line 556
AuthComponent::_setDefaults() - CORE/Cake/Controller/Component/AuthComponent.php, line 347
AuthComponent::startup() - CORE/Cake/Controller/Component/AuthComponent.php, line 283
ObjectCollection::trigger() - CORE/Cake/Utility/ObjectCollection.php, line 104
Controller::startupProcess() - CORE/Cake/Controller/Controller.php, line 606
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 101
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 86
[main] - APP/webroot/index.php, line 96
A trade fair (trade show, trade exhibition, or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market and opportunities.
Trade shows help you build your brand, generate sales leads, and strengthen relationships with customers and key prospects. Trade shows get you valuable face-time with the most buyers in the shortest time. That's why trade shows continue to grow, even in this digital era. Some of the key benefits of attending trade shows are:
Introduce a new product
You have a new product and you want to promote it. Now there is the opportunity to show your product in key players of your field in a well known exhibition or trade show. Many companies wait for the right show to introduce a new product.
Make new connections
Even if you have built a large network with many connections, there is not always a good chance to meet each other in person. So, invite your connections to attend a trade show or an exhibition you take part in. It is the best chance to meet your connections and at the same time to meet some new potential partners or buyers.
Improve your brand’s image
Having a well designed website and an impressive profile for you and your company in social networks for b2b is the first step to improve your brand’s image. In trade shows and exhibitions, you have the chance to prove that your creativity is part of your business.
Keep an eye on competition
You have already searched and created your competitive advantage through social networks for b2b and your researches. Now it is time to see your competitors in real action.
Use media for your promotion
Trade shows and exhibitions get media coverage so you should be prepared to promote your business through media, either radio or TV stations. You can create a video or take photographs and then share them through social media to make a positive feedback for your profile. You should also use any references from media to share to your profile.
Learn anything new
Attending or taking part in trade shows and exhibitions will make you more experienced. There are many things to learn about your business’s field, other products, new ideas and trends. Take this opportunity to improve your knowledge.
Increase your sales
By doing all the above you have created a positive impression for your company. This will lead to larger brand awareness, bigger interest for your business and of course it will increase your sales. Remember to use everything in combination with your social network to inform your connections at the same time for your progress.
Major Trade Shows
1) WIRE - International Wire & Cable Trade Fair
2) DRUPA - International Fair for Printing & Paper
3) K – International Fair for Plastics & Rubber
4) ITMA - International Textile Machinery Fair
5) Interpack - International Processes & Packaging Trade Fair
6) GIFA – Trade Fair for Welding & Cutting
7) CPhI worldwide –Trade Fair for Pharmaceuticals & Machinery
8) Medica – Trade Fair on Medical Technology
9) Hannover Messe – International Trade Fair
10) Chinaplas – International Trade Fair
Tags: trade fairs, international trade fairs, international trade fairs and exhibitions, trade fairs and exhibitions, international trade fairs in europe, trade fairs europe, trade fairs worldwide, upcoming trade fairs, business trade fairs, trade fairs india, world trade fairs, german trade fairs, trade fairs germany, trade fairs china, trade fairs hong kong, trade fairs center, trade shows and fairs
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